Slingshot, LLC

How We Think


Before you settle on an advertising agency to help you sell senior-oriented products or services, make sure that agency has a well-reasoned point-of-view about the seniors market. At CIRCA 46, we have done our homework. Here is a sample of how we think…


About the Senior Housing Market

Motivating seniors to want to live in senior housing is a big task, given today’s economy and difficulty for seniors to sell their homes. The tipping point is usually need-driven, likely caused by a specific event. As a result, traditional advertising solutions don’t necessarily work.

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About Advertising to Seniors


A lot has been said about the uniquenesses and pitfalls of advertising to seniors. The truth is, the way you reach and communicate to the older market is not that difficult – or particularly different – from the way you advertise to most adults.

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